Be yourself, always

We bring our best self to work, so that we each contribute a bit of our own unique Co-op difference, and respect others for doing the same. Of course, being yourself isn’t about excusing poor behaviours that contradict our other Ways of Being Co-op.


We’re confident about who we are and know that it’s okay to be ourselves at work.

We inspire everyone to do their best because we value what they do and we lead by example.

We’re open to change and challenge. Having lots of different points of view means we can come up with better ideas.

We’re pioneering – we always look for new ways of doing things so that we get even better.

We’re authentic, so we do things the same when working alone or with the whole world watching.